Post by ENGAGE administrator on Jun 19, 2013 14:37:54 GMT -5
The Hispanic Communication Conference: Bridging Culture and Behavior will join scholars and industry professionals from around the country to discuss and analyze communication among Hispanics and their stakeholders, with an emphasis in the public relations and advertising sectors. Within this theme, topics of interest will include consumer culture and behavior, health, and environmental and political communication.
The discussions should help industry leaders, politicians, and marketing communication professionals to shape their communication policies and strategies when targeting Latinos, while scholars and students will deepen their understanding through the evaluation of case studies and "best practices" used in the industry.
Because of its location in Miami, the most important Hispanic enclave in the nation, FIU's School of Journalism & Mass Communications is the perfect stage for the organization of a national conference in Hispanic Marketing Communication. This will be the School's second annual event under its Hispanic Communication Conference. The 2012 conference, Hispanics and the Media: The Emerging Power, was highly recognized among participants from the academic world and the media industry. The 2013 initiative will be a two-day conference, with discussion panels on the first day, and a workshop and an open focus group on the second day.
The conference will include keynote speakers, discussion panels, a student research poster session, and a focus group with Hispanic college students. A mix of scholars and professionals will comprise the panels.
The focus group will provide a unique opportunity for marketers to hold a Q&A session from a sample of Hispanic FIU students to gauge their awareness and perceptions of an industry or a product (TBD).
The conference will take place in the Wolfe University Center, located at FIU's Biscayne Bay Campus, on Nov. 7 - 8, 2013.
Academics, students and professionals are invited to submit proposals for papers/presentations/research in the following areas:
* Hispanic marketing communication
* Communicating with Hispanics about health
* Hispanics and environmental communication
* Hispanics and Media Ownership: Politics, Economics, and Representation
For more information, click here to download the Call for Papers (PDF).
Last day to submit proposals: Aug. 30, 2013
SEND PROPOSALS TO:
Alejandro Alvarado, Ph.D.
Program Director. Spanish-language Master's in Journalism
Associate Professor
School of Journalism and Mass Communication
Florida International University
Email: jalvarad@fiu.edu
Phone: 305.919.5947
The discussions should help industry leaders, politicians, and marketing communication professionals to shape their communication policies and strategies when targeting Latinos, while scholars and students will deepen their understanding through the evaluation of case studies and "best practices" used in the industry.
Because of its location in Miami, the most important Hispanic enclave in the nation, FIU's School of Journalism & Mass Communications is the perfect stage for the organization of a national conference in Hispanic Marketing Communication. This will be the School's second annual event under its Hispanic Communication Conference. The 2012 conference, Hispanics and the Media: The Emerging Power, was highly recognized among participants from the academic world and the media industry. The 2013 initiative will be a two-day conference, with discussion panels on the first day, and a workshop and an open focus group on the second day.
The conference will include keynote speakers, discussion panels, a student research poster session, and a focus group with Hispanic college students. A mix of scholars and professionals will comprise the panels.
The focus group will provide a unique opportunity for marketers to hold a Q&A session from a sample of Hispanic FIU students to gauge their awareness and perceptions of an industry or a product (TBD).
The conference will take place in the Wolfe University Center, located at FIU's Biscayne Bay Campus, on Nov. 7 - 8, 2013.
Academics, students and professionals are invited to submit proposals for papers/presentations/research in the following areas:
* Hispanic marketing communication
* Communicating with Hispanics about health
* Hispanics and environmental communication
* Hispanics and Media Ownership: Politics, Economics, and Representation
For more information, click here to download the Call for Papers (PDF).
Last day to submit proposals: Aug. 30, 2013
SEND PROPOSALS TO:
Alejandro Alvarado, Ph.D.
Program Director. Spanish-language Master's in Journalism
Associate Professor
School of Journalism and Mass Communication
Florida International University
Email: jalvarad@fiu.edu
Phone: 305.919.5947
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