Social Media in Public Relations Research

[bgsmithphd]

Over the last few years, I have dedicated my research to digital social media and public relations, and the ways that social media users consider and integrate commercial content and topics into their daily lives. Most recently, I have explored the concepts of social media users' perceptions of influence online as well as the phenomenon that my co-author and I term "Distributed Communication," whereby social media users take the torch, so to speak, in representing companies online (for good and for bad).

This field is large and emerging, so topics and opportunities for research are virtually limitless. If anyone is interested in working on research project in this or another related area, let's chat.

[ENGAGE administrator]

Thank you, Dr. Smith!! We're truly happy you joined Purdue! Great researcher and a wonderful professor and caring mentor!