Post by ENGAGE administrator on Mar 29, 2013 17:17:59 GMT -5
I am currently conducting a research study about consumer nationalism. According to Anderson, nation is not necessarily a physical space, but "an imagined community" where we kind of share the same spirit of nationalism thinking that we belong to the same nation. The ideology of nationalism can be problematic when transnational corporations conduct their business operations overseas; their country of origin can be an "original sin" - it is particularly the case when their home countries have an unfavorable relationship with their foreign host countries.
My current research project focuses on how the relationship between the Chinese and the Japanese governments has triggered nationalistic sentiments in China, causing such problems as boycotts against Japanese products and the like. Together with two other co-authors, I have been collecting data of news coverage and online discussion posts in China so as to identify the dynamics involved in the rise of a hot-issue public. I will be using quantitative methods to content analyze the data.
For transnational corporations, they do not take part in inflicting the crisis. Thus, this study provides the practical implication of allowing them to see how the external environment, beyond their control, can be the major cause of crises and how they can handle them. I will be taking classes in consumer sciences so as to gain deeper knowledge in consumer behaviors.
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Join the contest here!
www.engagepurdue.proboards.com/index.cgi?board=general&action=display&thread=317
My current research project focuses on how the relationship between the Chinese and the Japanese governments has triggered nationalistic sentiments in China, causing such problems as boycotts against Japanese products and the like. Together with two other co-authors, I have been collecting data of news coverage and online discussion posts in China so as to identify the dynamics involved in the rise of a hot-issue public. I will be using quantitative methods to content analyze the data.
For transnational corporations, they do not take part in inflicting the crisis. Thus, this study provides the practical implication of allowing them to see how the external environment, beyond their control, can be the major cause of crises and how they can handle them. I will be taking classes in consumer sciences so as to gain deeper knowledge in consumer behaviors.
=========================================
Join the contest here!
www.engagepurdue.proboards.com/index.cgi?board=general&action=display&thread=317